What is the Innovation Diffusion Lab?
The Innovation Diffusion Lab (IDL), housed within the College of Media and Communication at Texas Tech University, provides knowledge and expertise on the diffusion of innovations (DOI) theory. IDL offers opportunities for research, education, and community engagement for students, staff, and faculty at Texas Tech as well as others in the United States and around the world.
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Vision: IDL strives to become an internationally recognized leader in diffusion research, education, and practice.
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Mission: IDL provides expertise, collaboration, and community engagement to advance diffusion research in smart communities and the technologies, practices, and ideologies that shape them.
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Values: Collaboration · Forward-Thinking · Communication · Mentorship · Diffusion Research · Interdisciplinary Approach · Education
Meet the members of the IDL Team 2023! Dr. Kerk F. Kee is our faculty lead, Mahedi Hasan is our student lead. Click the link below to learn about the other IDL team members, graduate researchers, research assistants, and alumni.
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